Irish bookmaker BoyleSports revealed that it has extended its partnership agreement with Wolverhampton Wanderers FC for the upcoming 2021/2022 season of the English Premier League (EPL).
The contract between the sports betting operator and the professional football club will see BoyleSports keep its position as the official Molineux betting partner of Wolverhampton for the Premier League’s next season that is already underway. As a result of the collaboration between the Irish bookmaker and the Wolves, Molineux Stadium, which is the football club’s home, will feature BoyleSports’ branding via LED screens.
Also, under the terms of the sponsorship agreement, additional brand awareness is set to be enhanced through the football team’s official match-day program on the Wolves’ social media channels.
The sponsorship deal with the Irish sports betting operator has been confirmed by the Partnerships Sales Manager of Wolverhampton Wanderers F.C., Kieron Ansell, who described the first season of partnership as a successful one, although the games were held behind closed doors due to the social distancing measures associated with the coronavirus pandemic. Mr Ansell further noted that as an official partner of the EPL football club, BoyleSports would be given a great presence inside the Molineux Stadium on matchdays.
Wolverhampton’s Gold Members to Be Provided by BoyleSports’ Special Offers and Promotions
BoyleSports has revealed that, as part of its partnership agreement with Wolverhampton, gold members of the West Midlands football club will be given the opportunity to take advantage of special offers, experiences, competitions and activations that are set to be rolled out by the Irish bookmaker as part of its sponsorship deal’s extension.
On the other hand, the CEO of the gambling operator – Mark Kemp – shared that the expansion of the sponsorship agreement with the Wolverhampton Wanderers FC would help BoyleSports enhance its footprint in the English Premier League competition.
Earlier in August, the Irish gambling company revealed that it signed a deal with Newcastle United to become the third official sports betting partner of the football club for the following two years. The agreement helped the Irish sportsbook expand its portfolio of sponsorships, even though partnership agreements between gambling operators and professional football clubs have been under fire lately. The recently announced sponsorship deal involves fan engagement initiatives on the BoyleSports part, including special offers, exclusive promotions and competitions.
Mr Kemp explained that as an official partner of the Wolves, the Irish sports betting company is looking forward to becoming available on the Molineux Stadium, as well as online.
Since 1982 when it was established, BoyleSports has managed to become the biggest and most successful independently owned sports betting operator in Ireland. Currently, the company owns over 340 high-street betting outlets across the UK and Ireland and employs more than 2,500 people.
- Author
Daniel Williams
